"2007 was a great year. The blogs of the company grew by over 100% in virtually every metric that can be identified. The give away contests sponsored by the company were well received, if predominantly regional. We were surprised and pleased to receive the opportunity to work with TV One on live coverage of the Heartland Presidential Forum on December 1st 2007. That's something you just can't predict and we are thrilled about it, while looking forward to working with TV One again in the future," stated M V Consulting, Inc. President Michael Vass.
Actual performance numbers are considered proprietary by the Company, but percentile growth and other metrics are available for the public. Some of the most important metrics are:
- Visitors to the site tend to be 41% men, and 59% women
- 46% of visitors tend to be between the ages of 25 - 54
- 51% of visitors are college educated, with 37% having no college education at all
- Visitors to Black Entertainment USA for the 12 months ending December 31st 2007 increased by 156%.
- Individual pages viewed by visitors on Black Entertainment USA increased by 367%
- The number of visitors from countries across the globe increased by 35%
- At the Vass site the breakdown was (this blog only existed for the last 4 months of 2006):
- Visitors for the full year increased by 5900%
- Individual pages viewed by visitors on Vass increased by 9700%
- While the number of countries remained relatively flat. The lack of growth in countries outside the USA may be attributable to the increased focus on the Presidential race and candidate's campaigns throughout 2007 as well as the limited time of existence in 2006.
The M V Consulting, Inc. corporate homepage was launched in May 2007 and therefore has no comparative numbers. Growth was solid and comparable to the first 7 months of either blog, reaching on average 48 countries across the world.
The Company also owns an online store which features 12 separate and distinct clothing lines, as well as providing custom designed mugs, mouse pads, Teddy bears, gift cards, journals, postage stamps and more. Individual sales figures for this division are not reported.
Results of the Company's SEO division are not reported and considered proprietary.
Other events
Several other events occurred in 2007 that were of significant importance. The Company created and sponsored 3 separate contests in 2007.
In addition to these contests, the company was contacted by TV One, which reaches 40 million people via its cable network channel. On December 1st 2007 TV One had a live webcast of the Heartland Presidential Forum, for which it selected 5 political bloggers to comment on live. Of the thousands of potential bloggers available, President Michael Vass was selected for his writing at the Vass blog, and was invited to join the event as one of the 5 bloggers. The company accepted, creating over 9 posts related to the event (prior and after the event) including 6 live during the event.
TV One and M V Consulting, Inc. cross-promoted the event via the individual websites of each company.
Additional items
To date, the various blogs of the Company have created nearly 1000 posts in total. In 2007 alone there was an increase of 201% in the number of posts. The blogs had a total number of posts that exceeded the number of days in the year, thus exceeding publication rates of virtually every other media format and/or syndicated author.
The blogs of the Company have dealt with some of the most topical issues of the year, if not several of the most controversial in perhaps 100 years. Those topics included the death of Anna Nicole Smith and James Brown. The scandals surrounding Don Imus, Duane 'Dog' Johnson, Michael Vick, and Megan Williams. The Presidential candidates of both political parties. Also news involving entertainers and celebrities such as Paris Hilton, Wesley Snipes, Will Smith, Denzel Washington, Oprah Winfrey, George Clooney, and more. Not to mention reviews of restaurants, movies, books, and video games and information about Darfur and the Child Solider Prevention Act.
President Michael Vass is also a contributing author for the 1800blogger.com family of blogs. Mr. Vass writes for a total of 8 additional blogs on a regular basis besides those of the Company.
Mr. Vass stated, "This is only the beginning. Growth has exceeded all expectations and for 2008 we have raised the bar. While visitors to the various sites of the Company equaled or exceeded several metropolitan areas of the United States, our goal now is to reach the equivalent population of the major urban centers of the nation, if not New York City itself. Expect to see our clothing lines in colleges across the nation. And we are looking to lock down 2 exclusive sponsors for the various sites, further minimizing advertising clutter and providing an immersive and non-distracting atmosphere near term. Expect more news on other events soon."
For additional information please contact M V Consulting, Inc. President Michael Vass at info@vassconsult.com or 718-344-6921.
About M V Consulting, Inc. and Michael Vass:
Mr. Michael Vass is a former securities industry account executive of good standing, and currently works in the field of investor relations. He has served in the US Marine Corps Reserves, as well as worked and studied in such diverse fields as entertainment, communications, philosophy and chemistry. He has lived abroad, in Moscow and Tbilisi, as well as in various cities throughout the United States.
Mr. Vass is President of M V Consulting, Inc. a diversified private company that maintains divisions in search engine optimization, an online store, political and entertainment celebrity blogs.
It is the combinations of these unique experiences that have led Mr. Vass to the creation of M V Consulting, Inc. The Company owns Black Entertainment USA (www.blackentertainmentblog.com), VASS (www.mvass.com), a corporate website (vassconsult.com), and an online store (cafepress.com/nova68).
