27. That number is a huge statement. It represents the percentage of the population of this nation that is Black/African American and Hispanic combined. That is a large number. Many of the people this number represents are concentrated in metropolitan areas throughout the nation. Those population centers, such as NYC, L.A., Washington D.C., Gary Indiana, and others are huge hubs for broadcasting and help determine what gets on television.
Yet it is interesting that broadcast television, and the cable networks overall, seem to believe that portraying the nation as virtually all white is more accurate. This is only slightly better than the portrayal found in movies in general. Why?
Not only is the lack of diversity to be found on the screens but behind them as well. As noted by the Multi-Ethnic Media Coalition, changes have been made but it could be much better. Minority writers, directors and other support for the shows pale in comparison to the national figures. In 2003 the NAACP reported that only 41.8 million dollars was spent on minority provided services and goods by the reporting broadcasters (the next announcement by the NAACP is in Juanuary and the only data I could find was from '03). That number is for 3 major broadcasters who spend over a million dollars per episode for strongly rated shows, or significantly more depending on how much each lead actor recieves (ie. each member of Friends, Seinfeld, and as I recall the lead of Fraiser recieving 1 million per show). Why?
All of these figures and data fail to include the impact of television commercials in this data. Part of my views on television commercials targeted to minorities can be seen in my comments on Burger King. The virtual absense of hispanics and asians is absurd. The way that I feel, Black/African Americans are given second class status in commercials and it is maddening.
The facts taken in total make a profound statement, that is seen and felt not only in the US but also throughout the world. Broadcasters appear, in my opinion, to state that any non-white is relatively unimportant. That no attempt at providing quality programming targeted to these groups is required or of practical use. Perhaps it could be summarized as 'the less seen the better'? That offends me.
The characters portrayed on television are more than just mindless figures. They are, in the best of shows, figures of inspiration and mirror feelings we have ourselves. How many young girls are inspired by seeing Ms. Geena Davis as the president of the United States? How many 'geeky' or 'nerdy' kids are motivated by the actions of Mr. William L. Petersen's Gil Grissom? And what motivation or inspiration is being given to non-white children/adults?
Who are the women, and the show, of Desperate Housewives trying to connect with? I mean that as a fantasy what are men to think? And how are women to feel? That only white slender women can be sexy? (Sex and the City also comes to mind on this point) I haven't seen the show {I only watch the original CSI, Law and Order, and the West Wing} but this is what I get just from television commercials and news releases.
Movies are even worse. Only white males can be leads in complex, quality, widely distributed movies. While Mr. Terrence Howard proves this wrong, take a moment and count the total number of major studio films {and probably independant films can be included} released this year. Take out the number of movies with black leads. I doubt the comparision will be anything close to 27% or even 12.9% (percentage of Black/African Americans). So what is Hollywood also saying to the world, that will see an even more narrowly targeted group of these movies. This is interesting when it can be estimated that Whites [defined as Non-African, non-middle eastern individuals that are catagoriezed as Caucasian, and includes Spain] are not the world majority, nor close to it.
Basically I am annoyed. Annoyed that broadcasters and movie studios continue to ignore and shun "minorities" in all aspects. That television commercials treat non-whites as immaterial, and yet expect us to purchase their goods. That the attempt to reach for more in life is not an idea to promote to non-whites. And most of all, too few even notice that this is happening and say nothing when its told to them.
This is what I think, what about you?
1 comment:
First, I understand that I am writing this on a blog that was written over 5 years ago, but it popped up while I was doing some research and wanted to point out a few things from a study taken shortly prior to this blog. (Study was performed in 2003, 2 years prior to the date of this blog.
You are accurate in pointing out the underrepresentation of Latinos on Prime Time television. According to a study by the UCLA Center for Communications and Community only 3% of characters in prime time are Latino, compared to 13% of the population.
However, the African American community is much better represented. African Americans are represented by 16% of characters on Prime Time, a decent amount higher than their actual 12% of the population. Asians are only 1% off from their representation mark having 3% of characters compared to 4% of the population.
Of all of the minorities noted in the study, Native Americans have the largest discrepancy having practically no representation on Prime Time whatsoever.
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