Monday, January 05, 2009

America likes quality not color in movies

I just want to back track for a moment. At the end of 2008 there was a top of 2008 list that I think most have never heard of nor are they aware of who made the list. While this list is mostly for acting entertainers, movie studios and movie theaters it bears worth mentioning.

The Quigley Poll has been around for 76 years. It surveys movie theater owners and asks them whom they feel was responsible for the most revenue generation in the year. This is important to Hollywood as it confirms or changes how much an actor/actress is worth, and who they want to star in additional films. And it also influences what films will be made, indirectly. If an actor/actress who is know for dramas brings in enough to top the list for drama films, Hollywood with their tunnel-vision will make more of those types of films especially with that entertainer.

In 2008 Will Smith topped the list. Now that is very significant. He is only the second Black actor to top the list in 76 years. The last time an African American topped the list was 40 years ago, and he was Sidney Poitier. Just imagine that.

That means that all the success of Denzel Washington was not enough. Samuel Jackson didn't count. Even Jamie Foxx was not seen as successful enough. Not to mention Don Cheadle and many others over the decades.

This also means that Will Smith (the first and only actor to have 8 films consecutively gross over $100 million) has attained a level of acceptance in America not seen in 2 generations. In the late 60's America was forced to open it's eyes to all the people in the nation. Leading that charge on screen was Poitier. He opened doors that had been closed for the better part of a century. Then America looked away again.

This is important because Hollywood uses the excuse

"White people won't go to see a film or television show starring Black people. They can't connect with them."


That feeble attempt at justification enables television to mirror the 1950's mentality, and denies opportunity in front of and behind the cameras to thousands of qualified and non-White Americans every year.

But Will Smith has given just cause for that excuse to die. He again proved that America wants to be given quality, not just repetition, in their entertainment. It is the American spirit of competition that says the best demand equal time regardless of race or any other superficial factor.

I love quality Black cinema. I hate Soul Plane and other such trash. And I enjoy equally as much quality work of any capable actor/actress in multiple genres. But I cannot say that I will begrudge Hollywood if they finally join the rest of most of America in the 21st century. Will Smith is just one example, as is Spike Lee, Bill Duke, Denzel Washington, Don Cheadle, Forest Whitaker and on and on.

Americans go to see the top actors/actresses in the top films. It's time that Hollywood look around and see who really is in the A-list, regardless of color.

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