Wednesday, February 11, 2009

Forbes recognizes the obvious about Will Smith and people of color

Oh how shocking. Will Smith is the most bankable entertainer in Hollywood. With the record for the most movies grossing over $100 million in a row, who could have guessed?

Honestly I am not amazed. But I really hope that the executives in Hollywood are paying attention to the numbers. Because it flies in the face of the notion that
“American audiences want to only watch people similar to themselves.”
That is the industry code words for the functional equivalent of “White only” - to me - which is present in the overwhelming number of television shows, movies, and even work behind the camera.

In fact, according to Forbes, the top of the Star Currency list includes Denzel Washington at number 8. On the Celebrity 100 list the start is with Oprah Winfrey and Tiger Woods. That list goes on to include Beyonce Knowles and Jay-z in the top 10.

Yet for all of that, and the many other people of color that made each of the lists, Hollywood avoids us. Which is odd for an industry that is best known for copying anything that is successful to death.

Just look at the 30 remakes that are going to hit screens or announced so far in 2009. Look at all the copycat stories that fill the television screens and theaters; they even copycat success from other countries (Life on Mars, Leverage, Bangkok Dangerous, ect.). And there is hardly any escape from some form of reality programming on every network including cable television. There are few original ideas in the industry, especially over the last decade or so. Except if it involves people of color. Then there are really none.

Will Smith, Denzel Washington, Laurence Fishburne, Samuel Jackson, Jamie Foxx and Eddie Murphy are the key male African Americans that fill screens and bring in revenue. Halle Berry and Queen Latifah are the Black female counterparts. Several of them have been doing so for decades. Yet Hollywood ignores the majority of Black actors, preferring to fill the ranks of new actors with virtually only White faces. And it’s not because there is a lack of a potential pool of actors to select from.

Television shows like the Cosby Show, A Different World, My Wife and Kids, The Fresh Prince of Bel Aire dominated the small screen. And once they were off the air nothing even close replaced them. The various networks didn’t even try to copy the shows.

It’s not that I expect every show to have people of color in them. I don’t want to see a television schedule of crap that is made to have people of color fill the screens and then be rejected with a casual ‘well we tried.’ But to honestly expect that in the 21st century, as people are declaring the era of “post-racial America”, we see almost the same number of African Americans, Latino/Hispanics, Asians and so on in any medium you wish to chose as were around in the 70’s. It’s deplorable.

Perhaps I wouldn’t get as upset if other aspects of the media were better. But news media still loves to depict people of color as violent and guilty of any wrong-doing or lack of success whenever a video is needed. And it is conspicuously remiss in reporting any news event that identifies people of color as victims of crimes via police brutality or other circumstance.

Just look around for the coverage of Oscar Grant, Adolph Grimes, or Robbie Tolan. All you will see is continuing coverage of Casey Anthony and the Petersen case in Ohio. Or how about the last time you saw national attention of a Black child that was missing?

But at least Forbes is taking notice that America loves it’s celebrities and entertainers of color as much as anyone else. Hopefully one day Forbes might just get involved in entertainment and things will improve. Or the racially blind execs in Hollywood will be replaced by open minded people. If only.

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