Saturday, November 21, 2009

Music Video: Beyonce and Lady Gaga - do I need to say more?

By now I'm sure many have seen the new music video by Beyonce that features the popular Lady GaGa. Of course I'm sure there are just as many that might not have seen it yet considering how few music videos get played on MTV these days. But this video is special and I think even reviewers have missed the joke in the video. Read on and tell me if you get it too.

The song is called Video Phone. It's a very Lady Gaga song in that it is simplistic in the vocals and catchy at the same time. I'd also say that the major influence in the video comes from Lady Gaga and her people. It is a new direction for Beyonce, from what I saw. But like the song, the video works.

Of course, movie buffs (and others) like myself may find the video interesting for far more reasons than just the look and the eye catching colors. Then again there are more than a few that have issues with the video (though they missed the big thing - or were too embarrassed to mention it if they did get it).

"I will admit the video is pretty to look at, and Lady GaGa holds her own next to a major captial D Diva, but the womanizing undertones and dance for your dinner chair routine have my tummy feeling icky." - Ryan Brockington, NY Post


and

The Bad: Why exactly was Lady Gaga in this video? Her voice adds nothing to what was actually a pretty mediocre song. And the dance sequence with Beyonce and Lady Gaga? Hey, Gaga can’t keep up with Beyonce’s poppin’ and shakin.’ (But, then, who can?!) On top of that, Gaga looks a little emaciated next to the more athletic B. Regarding other aspects of the video, what’s up with all the guns? Not sure what that has to do with a video phone." - Creative Loafing


I see their points, (though Beyonce is just a normal Black woman that doesn't conform to the Hollywood fetish with anorexics) but I saw a whole lot of other things. First though, here is the video. [Sorry for the ad at the bottom of the video, but this is the video with the least obtrusive ad I could find]



Ok, so now you have seen it. Did you catch all the apparent homages in the video? Did you figure it out?

There is the Quentin Tarantino Resevoir Dogs shot, with a bit of the Cray 8's from Kill Bill. Then after a bit it gets all fetishy with the Zentai hoods and male bondage. It gets way more BDSM, in clothing, as I believe both ladies are in Rubber or Latex neon day-glow outfits with matching boots, and the Latex halter that Beyonce wears. Which makes sense if the thought is to show female dominance over the men in the video, and that explains all the guns plus the Tarrantino references.

But there is also a bit reference to Betty Page. Often seen on WWII bombers, it is also a reason for the guns, I suppose. By the way, the weapons are in dayglow colors to be PC and not promote guns - I think. It would make sense that the record label would want to avoid some liberal nutjob from making such an allegation and potentially losing anti-NRA viewers. And it prevents any connection of this video with the violence normally promoted in rap and occasionally hip hop. [Oh, the rifles are not AK-47's, they are AR15's also known as a M-16. Though I've never seen one with a silencer before. Plus a Tommy Gun, also with a silencer which I never saw before. And Lady Gaga has a .45]

Oh, and a possible homage to the classic Memorex television commercial too. Like I said, this video has a lot in it.

But what is the big secret? What does this video mean (at least visually)?

The director was thinking hard on this video. I mean he went all the way out there. The ghettofabulous Betty Page homage, the further reference to WWII with the Rising Sun flag based bikini and the gestapo styled hat - no idea why she is carrying a bow in those scenes though. But I suppose that explains the guy with all the arrows in him. Well that and the fetish of BDSM - inflicting pain but not killing the guy (he does move later in the video).

So here is what I think.

Actually I think the whole thing is just a big fetish video cleverly disguised, with obvious inspiration to Quentin Tarrantino (who seems to have a foot fetish himself), hidden in an innocuous song. Everyone is so busy watching Beyonce pop and somewhat exposed, plus trying to get a glimpse of any extras on Lady Gaga, that the rest of it just flies past everyone.

I like this video ever so much more now. It's the biggest joke, that everyone will be watching this and yet NO ONE will likely figure out what it is that's going on. I'm sure the director will be rolling on the floor with laughter as review after review misses the obvious yet praises the video; not realizing they are praising BDSM publicly. That's just hillarious.

Ok, so if you agree, do me a favor and pass around the word that I figured out the video first. I can't wait to hear the response once we spread this around the net.

4 comments:

Diane said...

Yeah, I caught most of the references you speak of but mostly I just wondered why she felt the need to make a video for men to watch while they sit at home and wack off. Must admit I enjoyed the Betty Page look.

M. Vass said...

(I almost deleted this by accident)

Briana said


You're right! I saw the video for the first time today and there was a link to this blog in the comments. I immediately got the

Tarrantino feel with the opening scene and the Betty Page look with the rifle made me think of Rose McGowan’s character in the Roadhouse movie. The BDSM references are very present! The Japanese flag and all the colors seemed a little Hentai, which is BIG on bondage. Betty Page also had a lot of bondage flicks too. Good eye!

Anonymous said...

Tarrantino, guns, BDSM... so what? I don't think they were hidden or needed to be "figured out". I'm convinced that marketeers entered "Beyonce" and "Gaga" into some kind of marketing mash-up computer program and this video is the most profitable results they could come up with.

Translation: It's all hype and no substance. My personal opinion is that it can only be appreciated for what it is not. Maybe the point is to stop seeking substance on TV and just turn it off...?

The Misses said...

I am part of the BDSM world. I enjoy female superiority, and my boyfriend said I have a lot of misandrist ideas.

I felt right at home watching this video. All I saw was women empowerment



and exploit. I don't like Beyonce. I think Halo is one of her only good songs. She has an annoying vibrato which she uses in EVERY FRICKIN SONG, and her looks nd father are what really got her this far.

Love love love Lady Ga Ga..if she's a male, so what. She does it "For the girls, and the gays", and reminds me of something Madonna/Marilyn Mandon would produce if they were to have a child.

The video reminds me of a Tool song, which people mistook for satan worship but was really a parody of how easy it is to manipulate human kind with the right voice and language (this case, it was German) regardless of what garbage the lyrics are haha.