The toy is the Ken Doll from the Barbie collection. In honor of the 50th year of Barbie dolls, Ken has a new line that is called officially Sugar's Daddy Ken Doll. You might have heard of it more commonly as the Sugar Daddy Ken doll. Or even perhaps as the Pimp Ken doll.
Now Mattel has made it clear that they do not agree with the renaming of the toy, geared to adult collectors.
"While the name of the doll does refer back to the dog, I think people are going to interpret it as they want to interpret it." - Mattel spokeswoman Michelle Chidoni
Really now? Mattel spends untold millions on market research for every toy they make. Every detail of the toys , from the colors used to the packaging, to the names are market researched and designed to click with their target market. There is no interpetation of a Barbie or Ken doll that Mattel has not envisioned and tested long before anyone in the world sees it.
Mattel knew this would be the reaction. In fact I believe they planned on it. Not only because they get free publicity, but because they want to stay relevant to how they see society.
It's the same reason that there was a pregnant Barbie, which lined up with the spike in unwed mothers and pregnant teens in the nation. It's the same reason they made a Tattoo Barbie, to match the ass stamp (or tramp stamp as some call it) that is now overwhelmingly popular among young women. In fact it is the same reason that Lawyer Barbie and Professional Barbie are things of the long ago E.R.A. past.
"We are a good brand and we inspire girls around the world to do amazing things, and we are very proud of who we are and what we are." - Richard Dickson General Manager of Mattel
Oh yes I can see how this is inspiring young girls. Matching Tattoo Barbie with her ass stamp and inhuman figure with Sugar Daddy Ken (or in this match up I like to say Pimp Ken) young girls are inspired to find a man to take care of their needs. To use a man via sexuality to gain material goods. To effectively become a cheap prostitute.
It's an image straight out of almost any rap music video. It's an image found commonly in movies of the last decade or so. It's a theme found on various CW television shows. And in case any young girl has yet to be infected from those sources - because they are too young - Mattel is there to usher them in.
Maybe I am making too much of this. Maybe most girls have too much self-esteem to fall into this trap. But most is not all.
In the same way some women are eased into anorexia because of media influences, and the way that getting a tattoo on the ass of a 16 year old is the current common way to express individualism, this doll and combination reinforce the worst of society. It's no different than the aforementioned music videos and pregnant Barbie. In fact, adding this to those elements and movies, television shows, and magazines I am unsure how any young girl might be at least subliminally unaffected by the image of dependency and prostitution that is being sold to them from all sides.
Is Mattel free to make the toy? Yes and they should be in a free capitalist society. That is not my point. Simple morality and decency should have prevented them from creating these doll lines in the first place. There are some things unworthy of selling for profit. This, to me, is a clear example of such.
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