Wednesday, September 24, 2008

Celebrity donations - some numbers and organizations you may not know

Recently I had the opportunity to share my thoughts about how Reuters deliberately diminished the generosity of Oprah Winfrey, and the lack of major media attention to the kind and helpful donation of Tyler Perry. That got me wondering, who is giving back to the public and not getting any attention – or worse being diminished – for it.

Well my first stop was at The Giving Back Fund. I looked at the donations made by celebrities for 2006 and 2007 (the last full years of donations reported). In addition I wanted to see how many African American celebrities and entertainers were on the list, as I feel they are the least reported or acknowledged of all high-profile donors.

For the prior 2 years Oprah Winfrey set the bar high. She donated the single most of all celebrities each year, and combined. Her donations totaled $118 million. That 66% of the total of the top 12 White celebrities combined.

The total donations made the top 16 celebrities and entertainers combines to $316.5 million dollars. That’s a huge amount of money. This money went to help prevent and cure HIV/AIDS, provide scholarships, cancer research, Katrina relief, hospitals, day cares, organizations that help various groups and nations in Africa, and more.

Another interesting thing of note is that the top 4 Black celebrities and entertainers’ donations are equal to 77% of the top White celebrity and entertainer donations.

I mention that last part because one of the points of notables making these donations is not only what they can do but also the attention they can being to an issue, and the fans they can inspire to do the same. The more that is mentioned about these donations, the more these issues get attention over Miley Cyrus career decisions or the outing of Clay Aiken – which really don’t matter.

In addition I feel it’s important that African American celebrities and entertainers are symbols of success and inspirational in the Black community. They have broken the stereotypes, and excelled in an industry that affords them few opportunities. And when they do something as important and beneficial as the donations I’m mentioning, they often are either ignored (like Tyler Perry and Don Cheadle), or are diminished (like Oprah) by the major media.

Out of all the donations made in 2006 and 2007, only 9 made donations each year (for a total of $183.6 million) out of over 48 from both years. Those consistent and vital personalities are listed below.

  • Oprah Winfrey - $118 million, Oprah Winfrey Leadership Academy,
    Oprah's Angel Network
  • Barbara Streisand – $22 million, Barbra Streisand Foundation
  • Tiger Woods – $10.8 million, Tiger Woods Learning Center, Earl D.
    Woods Sr. Scholarship Fund
  • Angelina Jolie and Brad Pitt - $10.8 million, School and Community Center in
    Swakopmund in Namibia, Daniel Pearl Foundation, Namibian hospitals, Doctors without Borders, The Jolie-Pitt Foundation
  • Rosie O’Donnell – $9.2 million, Katrina Relief, day care centers, Habitat for Humanity, Broadway Kids Initiative
  • Lance Armstrong - $5.5 million, Lance Armstrong Foundation
  • Dwayne “The Rock” Johnson - $3 million, University of Miami
  • Andre Agassi - $2.3 million, Andre Agassi Charitable Foundation
  • Denzel Washington - $2 million, Save Africa's Children, Wiley College

I hope you take a moment to look into the causes that they each have made donations to and if you agree make a donation yourself.

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