Well the Super Bowl is over and the Saints have their first win in team history. Great news if you are a Saints fan, but since I and most are not, no big deal. Which is what can be said of almost the entire game and oddly the commercials as well.
Normally every Super Bowl is accompanied by some of the most innovative and high-end commercials of the entire year. Considering the price tag of a 30-second spot, those companies that get a placement make the most of their time. Companies have had vast reversals of fortune based on just one Super Bowl ad. But the commercials of 2010 were about as compelling or interesting as the game itself. That's not a compliment.
Bud Light was probably the product with the best commercials. Of all the commercials the scientists celebrating the impending end of the world was the most upbeat and funny.
The Boost Moble ad may have been the worst of the bunch. The Bud Lite T-pain video was just dumb and an obvious rehash of "Whazzup".
Coca Cola had the decent Simpsons commercial, which was countered by the boring and dumb sleepwalking man in Africa commercial.
Denny's had 3 seperate commercials declaring that Tuesday a free meal can be had from 6AM until 2PM that seemed popular among those around me at the time. Of course the high emphasis on screaming chickens might have added to that opinion.
Perhaps the most perplexing commercial was the Dove for Men commercial. Who wrote that? Not one guy liked the commercial or found any reason to ever consider the product. It was rushed confused and completely missed the target audience. Someone is sure to have lost a job over that waste of $2.5 million.
I really liked the use of Ain't No Sunshine for the upcoming Dante's Inferno video game. A real good mix of music to the visual theme. And no doubt it caught the attention of all the games out there.
Taco Bell with Charles Barkley was just embarrassing.
The Vizio commercial with Beyonce just fell flat. There wasn't a single person that figured out what was going on. And several, once it was revealed what the commercial was about booed. Sales will not be up for them if that's a nationwide reaction.
The Sketchers ad, shown 2 times, was the most boring waste of $5 million I could imagine. I know the economy is bad, but seriously. Wrong target market, boring ad, for an overpriced product. Who greenlighted that idea?
But to end on another positive note, Snickers had the likely second best commercial of the whole Super Bowl. Watching Betty White and Abe Vigoda (who a friend remarked thought was dead) get tackled just looked wrong, and incredibly funny.
Given that 2009 was a horrendous economic year, and 2010 looks to be about the same. Even so, the performance of almost all the commercials was like JV leagues compared to the pro quality we have become accoustomed to. The Super Bowl may have been less than inspiring, but the commercials were far more disappointing than the interception of Manning in the 4th quarter.
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