Wednesday, February 17, 2010

We are the World - Haiti edition

So I'm in NYC, talking to my accountant and enjoying the rapture that is the Obama Administration. But that's not why you are on this blog.

I think that enough time has passed that discussing the "revisioned" We are the World song will not hurt the donations to Haiti that it can provide. By now everyone that planned on buying the song has done so.

Basically I hate the idea. Yes charity and donations from celebrities are always positive. Still you would think they could have been a bit more original. Instead they took the Hollywood approach and just copied something that was far better in the past and redid it.

Of course, considering the "talent" involved something new probably wouldn't have worked. Some might take that to mean that I don't believe T-Pain, Akon (criminal), Kanye West (egoist), (criminal) Lil Wayne, Snoop Dogg (criminal), and several others are without talent. And they would be right.

Think about it. Of the original artists and singers in the original, not one of them came back for this remake. It says something about what was being made and why. This group was filled with current day fads, and non-singing gimmicks, but hardly any substance. It was filled with a majority of people that need huge promotion and attention to remain relevant and interesting. I doubt if half of these people will be making records in 10 years, let alone any of the younger talent ever making it into a hall of fame (unless the criteria drops massively).

The original was something that was done, without a media blitz, purely to help people. The number of Hall of Famers and entertainers with decades of experience and ability dwarfs the same counterpart in the new version. And the new kids just had to have lots of advance and post publicity.

There is an old saying in Russia,
"If you have to advertise it, it can't be that good."
Well in America everything is advertised. But the amount of advertising often is in direct proportion to the waste of money you will recieve. Massive non-stop advertising = a piss poor product that is trying to collect money before word of mouth kills sales. Then again that also describes American Idool, modern rap, and most of the artists involved in this effort for Haiti.

Am I glad this made millions? Well yes, if the money goes solely to Haiti relief. As long as the money doesn't pay for this or that other interest and function, at least 85% of the money actually getting to the people, then yes I am glad it existed.

But, I have to believe that if some effort was applied to make something new, and that was presented to the very best of the new and old artists around, the money that could have been made would have been 3x as much or more. The key is that little word effort. Like talent, it's not popular these days, nor as important as it used to be.

What I said at the start is still the most important thought though. To be honest about the hodge-podge now won't hurt sales and thus the donations. Just a few egos, that are way to inflated anyway.

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