Comment on article by Victoria Tang at The Daily Californian - 7.26.2007.3

I want to reply to an opinion piece by Victoria Tang at The Daily Californian. Ms. Tang is commenting on the nature of the First Amendment and how the virus of political correctness (PC) has affected it. As many long-term readers of this site are aware, I am a strong supporter of the 1st Amendment. But the reason I wish to reply is that Ms. Tang is addressing the concerns I and many bloggers had on the We Got To Do Better (formerly Hot Ghetto Mess) program.

I, among others, strongly criticized Black Entertainment Television for the program prior to it’s airing on cable television. We were lead to believe, through the choice of logo, title, BET’s description, and lack of critical review or corporate reply to requests or previews that the program would not adhere to a standard worth of broadcasting. The program aired on cable television last night, and I subsequently replied about it, happily proven wrong in my criticism.

That is not to say that the attention placed on BET and Viacom was misplaced. Anyone who thinks that the program merely changed its title and logo does not understand the nature of film or television production. Many changes were occurring behind the scenes prior to the debut. The much heralded self-description of the program (since pulled of the BET website) was offensive, that was proven by the departure of 2 advertisers – State Farm and Home Depot. The focus of the program was stated to feature “booty-shakin” and “pimped-out high schoolers.” They were described as a “car wreck.” The actual program featured none of these in its video clips or show.

While few, even within BET, knew what the program was supposed to look like it is hardly difficult to understand that the make up of the program was changed. Why else would BET deny critics a chance to preview the program and dispel the bloggers that assailed the company? Why else were advertisers not shown the program to assuage their concerns?

And I will correct something that Ms. Tang stated.

“After a public relations squabble last Tuesday, Black Entertainment Television decided to scrap the original name “Hot Ghetto Mess” for a show depicting mostly young African Americans displaying what is deemed to be unpleasant behavior (mainly related to hip hop culture) less than 48 hours before its debut. What’s the new name? It’s called “We Got to Do Better.” Even gumdrops are less sugarcoated than that.”

The “public relations squabble” was started on July 4th for me and a day or so earlier at What About Our Daughters. This was not a sudden fly-by-night issue that caught on among bloggers, but a serious debate over concerns on how African Americans were being portrayed.

The title of the show is not so much “sugarcoated” as an accurate social commentary that is often stated in the Black community. Young or old, this has been said for a long time and it’s implication is far deeper than the words themselves. Ms. Tang is not African American so I can understand that she may not see the impact that this title means, but to call it sugarcoated is to belittle it’s meaning too much.

Continued in Part 2...