More ads per minute than ever before - 7.23.2007.1

Ok, there goes the virtual neighborhood. A colleague of mine send me a link to Educational Games Blog, and a particular post. My position on ads in-game is pretty well stated I think. Well this just confirms why the ads are not only not going away, but how much they will increase.

Yes, increase. If you are annoyed by the number of ads so far, you haven’t seen anything yet. The reason is simple.

“…the researchers discovered that two thirds of gamers looked at in-game ads at least once each minute, and over 80 percent look at ads at least once every two minutes.”

There isn’t an advertiser in the world that will pass that up. If the average game takes let’s say 12 hours to finish (if you are a bit older like me, it’s probably closer to 20) that means an advertiser can get their image in front of you potentially between 288 to 576 times at least. And that’s assuming one advertiser!

Yes I can see it. Meeting with some friends online, you go to a village and learn about a dragon nearby, and thus you are on the quest to retrieve its treasure and the fabled Nike sword (the sneaker company, not the Greek goddess). Perhaps you’ll be be in a FPS (first person shooter) and you will need to find your Coca-Cola energy boost to get to the next level [wait aren’t they doing that already?] How many ads can you see on a particular race track? More than you see now. And all this will be coming to a game near you soon.

Don’t you feel happy?