Continued from The power of Black bloggers Part 1...
In virtually no time after that commentary about this cable network program, and BET, appeared at Too Sense, Jack and Jill Politics, Intelligentaindigena Novajoservo , and lastly today at Three Brothers and a Sister.
No matter what was exactly said, or who said it, or where it happened first, the fact is that the executives at Viacom need to wake up. If each of these blogs only reaches 50,000 readers (which I know for a fact some reach far more) then that means at least 400,000 people across the world are aware of the potential negatives of this show and BET. If we guess that 70% of those reading are in, from, or know people in the United States then that means 280,000 people (not counting Canada or Mexico) in the Viacom run channels viewership. According to simple laws of numbers if each reader knows and tells just 5 people, who then tell 5… well let’s just say that right now somewhere between 1.4 and 35 million people are aware of the negative sentiment about this cable television program.
That’s damn impressive. Just 8 blogs and we have probably reached 41% of BET’s audience. And that’s in just 4 days. I have no doubt that each blog I mentioned can reach at least the 70 countries I do. Considering that, what advertiser would ever consider backing this show and engendering the negative opinion among that many consumers across the world?
The word is out. The attention is growing and it’s not good. Let’s follow it up with something special. I suggest that if this program airs, and it is exactly what we think it will be (which I have no doubt of) we remind the sponsors and Viacom the power of the Black community in America.
They want our money. They seem to want to laugh at us while they take our money. How about we send a letter to each and every sponsor of the program letting them know that is they continue to support this kind of show, they can count on us not purchasing their products or services.
African Americans spend billions every year. We drive industries with our purchases. I think it’s time we let them know not to take us for granted, or to insult us in one hand and take our money in the other.
This is what I think, what do you think?
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