Thursday, March 19, 2009

Blame It - Jamie Foxx's new music video

No matter what you may think of the skills of Jamie Foxx as a singer, you have to give him credit. The man is big enough from his acting career that he is able to pull out the stops. His latest album features the song Blame It - the video of which puts many entertainers to shame.

The music video is a collection of some of the top entertainers of the past several decades. Ron Howard, Morris Chestnut, Jake Gyllenhaal, Samuel Jackson, Quincy Jones, Forest Whitaker, among several other stars all appear prominently in the video. Oh, there is also T-Pain, who sings on the track. There are enough stars in this one music video to start an awards show.

But having the power to attract big names for a music video does not mean that the song itself is good. Luckily Foxx can sing. Which elevates the song. It has a message which unlike contemporary songs is not overly graphic or over the top with sexual lyrics (though it's not a choir boy song either). That is up until T-Pain starts his part. Then it gets far more graphically explicit.

The title gives you a pretty good idea where the song is going anyway so there are no real surprises. Still the video avoids the mostly naked, butt gyrating theme most videos of this lyrical nature would inspire. A bit of class never hurts, and can be among the reasons so many stars agreed to be available.

The beat is smooth and reminiscent of older R&B, nothing hits you to glaringly - except for the dramatic shift during T-Pain's section. Then again, that's what T-Pain is on the song for. While this may not be the top selling song of the year, I can see how this can do well in a club on Saturday night. I have no doubt it will get people on the dance floor, and massive airtime on the radio. There is just one riff - the stuttering of the word alcohol - that just irks me. But that is a personal irritation, which many may not even notice.

The 2 things that I left the video with are: Who is the Panda? Yes there is a person with a panda head dancing in the video - how often do you get to see that? And if I read it right, the little sister of Jamie Foxx was just introduced to the world in this video as one of the featured dancers of the video. Which I though was a sweet thing to do.

No comments: