Models, actresses, and Valerie Bertinelli on People magazine

So here is a question. What is fat? Because the answer is very different for men and women. And that answer is the motivation of tens of millions of dollars in weight loss programs, ads, diet fads, magazines and so on.

I was wondering this recently as I was looking for models for my upcoming model photo shoot for my designer clothing lines. I decided to write on it after seen the cover of People magazine with Valerie Bertinelli.



Now there is no question that Ms. Bertinelli looks good. Considering her age and being a mom, very good indeed. But it was not like she was a slobbering mass of fat previously. In fact, if you look across the nation, at 172 pounds and 5’2” just 2 years ago she was about the norm.

But such a shape won’t get you on the cover of a magazine, or in many a movie role. For a woman. Yet I have to wonder why?

I recall how the nation was ogling the shape of Jennifer Lopez. Because she was considered by Hollywood standards to be voluptuous and extremely curvy. But in fact she was just the normal size of just about any Hispanic/Latino woman of her age in New York City. Hell, in the Bronx you can walk down the street and see a dozen women with better figures every day of the summer.

I recall how I had a conversation with a friend, who informed me that Beyonce is a plus-sized woman. I still reel with amazement at that. Most Black women I know have her shape and weight – again if not better.

So why is it that women must strive to look like Gabrielle Anwar from Burn Notice. Who I equate with anorexia and would never want to touch for fear of breaking her.

This is especially true when you consider men are not held to the same standard. Jack Nicholson, which Hollywood still considers sexy, is hardly fit or trim. And there are a host of men, Will Pertersen, Sean Connery, Laurence Fishburn, ect. that have varying degrees of extra weight and yet are still considered good looking and ready to work.

Now there is nothing wrong with anyone who wants to lose weight. Or anyone losing an extra person in fat off of them. It’s great that looking and being healthy is acknowledged. But I don’t get the drama associated with it.

I have been told that some models and actresses are just too big. That they are not thin enough by industry standards. Yet I know that most men find the more realistic female models and actresses to be very attractive. In fact every model I have used or will be using in my next photo shoot is an attractive successful real woman. As opposed to the look of starvation found in say America’s Top Model.

So, I want to ask the women out there. Does it matter to you. Beyond any one woman losing weight, does it matter when you see an actress in a movie how much she weighs? Will a woman buy clothing modeled by a woman that looks anything but anorexic?

And to the guys, virtually all of whom date and marry a woman that is anything but a size 0, do you really want a woman with the shape of one of the Olsen twins – or Beyonce?

I really want to know, because I think all my models are beautiful and real examples of women. And I will not go with an anorexic looking model for my clothing lines. So I want to know if that’s shooting myself in the foot or not. I won’t change, but I want to know the battle I am facing.