Monday, March 16, 2009

NBC tries a touch of honesty with SyFy Channel

Somewhere around 16 years ago there was a buzz on the internet. People were excited about a new cable network. Finally there would be some respect and attention paid to the tens of millions of fans (in just the U.S.) of science fiction. It was called the Sci-Fi channel.

That anticipation quickly became boredom and apathy as the line up of the channel was far from what most expected. Much of the original line-up of shows were unintelligent, unimaginative and low-budget at best. Still an early hit for the channel was the Lexx series. So they held on.

The channel went on to create another growing success called The Invisible Man, with a new and unique take on the original movie concept. Still a low-budget enterprise, it too had a following, until they dropped it suddenly. First Wave also had a following. In fact I think at the time First Wave was the biggest hit the Channel had. The addition of Traci Lords didn’t hurt ratings either.

Through this entire time the management of Sci-Fi was in a battle. They knew they needed something to generate some buzz. They needed something new and fresh. They needed to make an impact with the fanbase responsible to comic book, Star Wars, and other conventions. The fans of science fiction were diverse, intelligent, and remarkably more inclined to spend money in the genre than just about any other. Yet they had no idea what sci-fi was, let alone good science fiction. But they did get lucky.

Thus came Farscape. A series that literally put Sci-Fi on the map. They grew their viewers and raised money for advertising. They were able to cross-promote other programs on the network that before never had notice. In fact the channel gained so much attention that they were bought by NBC.

Which brought the company solidly back into the realm of brain-dead, poll oriented, lowest common denominator programming. And one of the first blows in getting to a level where fans of watching grass grow could be on par with people that prefer the X-men, Terminator, Star Trek, and the X-files was the removal of Farscape. Because the management didn’t get it, and thought they were smarter than the core audience.

Thus began the now endless rotation of retreads, rip-offs, and anything but science fiction at the Sci-Fi channel.

Since that time the channel has brought on the over extended Stargate SG-1 series. A show that previously failed at 2 other networks. But it was the best and only sci-fi show they had – that they could wrap their small brains around. And that show created a spin off that no one I know has seen. And that will spin-off yet another show. Essentially the same show, just different locations and actors. How innovative.

But to fill the rest of the time slots, the NBC executives that were at their best with comedy shows based on nothing (Seinfeld) or delusions (Friends), decided to go with shows based on interpreting dreams, a scam artist that speaks with dead people, guys that moonlight as ghost hunters in rigged scenarios, a bad rip-off of Candid Camera, a reality contest based on video games, wrestling, and an unlimited supply of made-for-tv movies that are blatant copies of good/bad theatrical movies [ie. Alien Apocalypse was the horrendous copy of the new Planet of the Apes and Independance Day - a mix that did not work yet Sci-Fi called it their highest rated movie ever]. The alternative to a poorly scripted copy of a movie is the giant animal film (usually snakes, sometimes spiders) or nature-gone-wild films (a trip to the 1970’s, just done worse).

Suffice to say they accomplished one thing. They abandoned the core science fiction audience, with the exception of Eureka (which is original and decent) and Battlestar Galactica (an abysmal rendering of someone’s Cliff Notes version of the original popular series).

The final nail in the coffin is the news that Sci-Fi Channel will now be changing their name. It’s about time. They long ago stopped giving a crap about the purpose of the channel in favor of just another broadcast television channel on cable. They have some of the least intelligent, worst acted, rushed productions on television today. There is no cohesive theme to the channel. But they damn well reached the bottom of the barrel in terms of lowest common denominator.

So I’m happy to say that the channel will get a new name. Sadly it sounds the same as the old name, just spelled different. SyFy. I’m not sure who this is supposed to fool, or what they hope to inspire. But I’m not in the lowest denominator category so I’m sure it’s not meant to get my attention.

If I were them I’d call the channel – BDOA (Brain-dead On Arrival), or CPH (Couch Potatoe Heaven). Maybe the last one could have the slogan – “no need to think or act”.

So now the search will go on. One day there may be a channel among the over 500 that actually gets sci-fi fans. Maybe it will respect the intelligence of the fans. Maybe it will reward their support by keeping its word and programming that actually has something to do with its theme. We’ve gotten a glimpse of what that channel could be, so maybe one day.

At least NBC has stopped lying to the public and themselves and changed the name. Now if they could just go away altogether I’d be happy.

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