The Walt Disney Company is known for a couple of things. Family animated films is perhaps one of the best know items. And as an example the characters Mickey Mouse, Bambi, and Snow White may be one of the oldest and most widely known of their family films.
But over the years there have been literally hundreds of.. less than family oriented takes on these characters. In fact Snow White has been the subject of more porn revisions than any other topic or subject ever. In fact, as I recall, no film in the world has had more revisionist remakes than Snow White.
Which is likely the insiration for this ad
It's not the Snow White you grew up with.
This version is the child of an ad agency promoting a new beer in Australia. The concept is "Anything but sweet". And the ad is obviously just that. It definitely reflects more on the porn revisions than Disney.
How this sells beer, I'm not quite sure. Condoms sure. Maybe even cigarettes. But beer? I suppose you have to be Australian to get it. (Though I'm surprised none of the characters are in blackface - or is that a line even Australians won't cross much like South Africa in the past)
Obviously Disney isn't happy. The ad is currently pulled from the internet, and next to impossible to find. Though Disney hasn't said anything publicly, there is little doubt they are involved with the sudden disappearance.
I will say this for the ad makers - The Foundry - Ho White and the Serven Dwarves is effective. It caught my attention as well as Disney. It may not sell beer, but it sure will drive attention.
I wonder what will be next?
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