Thursday, October 29, 2009

Family Guy breaks Windows

If you have seen the show Family Guy, and at this point that would be most anyone from age 45 and down, you know what you are going to get. The jokes are hardly tame, the show is about as close to All in the Family as Archie was open-minded. But there is no question that this is all a given.

That's why advertisers love this show. Most of the time. Because they can reach their target audience, plus other people equally flush with cash. And almost every product can fit into the theme of any episode. It's just that sometimes the advertisers just can't handle an episode or a dozen.

Microsoft is the latest of advertisers to balk at the content. After making major plans, and potentially a lot of money, to have Seth MacFarlane hawk Windows 7 in the upcoming Family Guy special Microsoft lost their nerve. Either that, or the execs that loved the demographics of the show never bothered to watch a single episode before they made the deal.

But once they did get to watch a special taping of what they would be involved with, well the deal broke. It seems that deaf people, the Holocaust, feminine hygiene and incest are all topics that Microsoft can't find humor in. Not that any of these things are new subjects for this television program to tackle. I suppose they really would have lost their minds if it included the recurring BDSM themes of the show (or maybe they would have liked that??)

Honestly this makes me wonder only one thing. How stupid can the brains at Microsoft be? All they had to do is watch less than 30 minutes of television and they would have known if this was the right kind of show for them. A quick Google search (or MSN if they want to lie) and they would have found no end to the topics that some object to on Family Guy. Instead they look dumb, snobbish, and insincere.

Somehow I think Microsoft will get a bit of advertising in the end. It may not be this episode (though I think it will be) but I think that Seth MacFarlane will trash talk the computer giant - with references to broken windows or more directly to the landmine that was Vista. Somehow I don't think Microsoft will like the attention, and I'm sure it won't add to their bottom line. But it will probably be very funny.

So I look forward to seeing that in Family Guy.

Oh, for Microsoft. I have advertising space available for you on my blogs, if you can handle what I say. Give me a call.

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